There's no poverty of pledging features expected in the next
iPhone: A brand-new iOS 7 operating system, a better camera and processor, and
possibly even a fingerprint detector for added security.
But the latest tale is the bulk eye-catching. The next iPhone
could also come in gold. Well, a classy gold-toned hue, anyway.
According to recent reports in AllThingsD and iMore, Apple's
next iPhone will likely be available with a white face and gold-colored back
and edges. So far, iPhones have only come in silver, black and white, plus an
array of colorful "bumper" selection following the photograph of its
iPhone 4 antenna problems.
The new color was described to AllThingsD as an
"elegant" gold atmosphere -- "think champagne, not ingot,"
the source said.
If these reports are true, once-rebellious Apple may be
further embracing its products' classification as symbols of wealth. Selling a
gold-colored iPhone could be popular in region like China
and India ,
where Apple and Google are fighting it out to be the dominant gambler in their
still-booming smartphone markets.
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"Gold is a popular picks in many markets, particularly
in Asia where Apple has a stated objective of
growth, so this seems to be a natural move," said Massimiliano Pogliani,
CEO of luxury phone company Vertu, in an e-mail to CNN.
"Gold is a colour that is always in demand, whether for
jewellery, watches or fashion. It is therefore a natural extension to Apple's
colour palette and something that perhaps nods to the tuition last of the
mobile phone exhibition where Vertu is," he added. "Gold in colour
falls shot of using gold as a material, though."
Gold phones have been used to fairs power and wealth long
before they became mobile or even cordless. In 1930, Pope Pius XI received a
solid gold rotary telephone inlaid with mother-of-pearl as a betrayal from the United States .
A U.S.
telecom company later presented Cuban dictator Fulgencio Batista with a
gold-plated telephone, an event fictionalized in "The Godfather: Part
II."
Although many professionals in the United States
seem to now own one, the sleek-looking iPhone remnants an expensive level
symbol in lots places. The action has created a fairs for counterfeit iPhones,
and there are entire penis Apple Stores in China .
Manufacturers have struggled over the past two decades to
make luxury phones a must-have for tribe who want to flaunt their wealth. Nokia
started its Vertu line in 1998, generating an array of phones slathered in
precious metals and diamonds. The company's bulk expensive gift was a $334,000
gold and black feature phone framed by a diamond, ruby and emerald snake.
Pogliani says Vertu buyer are typically "affluent, outward-looking global
citizens" and entrepreneurs. The company's single biggest fairs is China .
Instead of structure a phone from scratch, luxury merchant
Stuart Hughes takes existing BlackBerrys and iPhones and creates new frame for
them fashioned from gold, titanium and diamonds. A Chinese businessman
commissioned a $15 million phone from Hughes. The resulting iPhone 5 is solid
gold with 600 diamonds, plus a 26-carat black diamond for the abode button.
But phones are not watches or sports cars. The technology
ages fast, and the scheme get supplanted by faster, smarter template every
year. These speedy development cycles mean the big spenders who coughed up
thousands for blinged-out phones five days ago are stuck with devices that look
good configuration phone calls but can't connect to the Internet.
So a gold-colored iPhone could be a nice alternatives for
clan who want to own the latest form and still mount out.
"It seems Apple [is] deed an anodized finish, which can
look like actuality gold but unpolished like jewelry," said Hughes, the
luxury accessory maker, in an interview. "I think if the Apple rumors are
true, a gold phone evidence be beautiful. And that's coming from me, who has
made a massive run of them over the years."
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